This is why we decided to create a new business unit, SAB Publishing, and to extend our service portfolio by concretely supporting publishers wishing to enter the Swiss Market with local magazines, issued in Switzerland for Switzerland.
SET-UP FROM SCRATCH
We delivered full operational and commercial support to the project in our role as President of Publinternational Sagl from september 2015 to december 2016. This editorial project filled an unattended niche in the Swiss media landscape. Initally bilingual, German was added to the webzine in the month of november 2016. This is the only information magazine about smart technology applied to any sector of life. From science to technologies for pets, smart cars, home, working environment, the webzine presents the latest news or product tests. The printed bilingual monthly (IT/DE) planned and partially produced to be issued in the month of December 2016 should have analized trends and technology applications with very practical examples as a unique tool, supporting the purchase decisions of the high spending Swiss consumers.
- MONTHLY MAGAZINE (printed)
- PRESENCE ON SOCIAL MEDIA