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What's your story?

If kept private, your vision is just a dream...

Come up on stage, see and be seen!

Business is made by people. Events help you to widen your reach.

Think outside the box!

"Straight" is not a distinctive property of creativity.

Nurture your leads and stakeholders

If neglected, new born relationships simply die out.
Feel free to ask us to manage your social media presence as well! (read more) close
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Lead Nurturing
What's next? This is indeed a very important question, which determines the success of any lead generation campaign, be it a call-to-action through white papers or content marketing, or even after the participation in a trade show: what happens with the leads you generated? Besides the obvious commercial activities, like recalls and appointments, what can you do to ensure that the generated leads, particularly those which are not immediately converted into sales, do not forget you in a blink of an eye?  

Lead nurturing is indeed a very time and resource-consuming task but it generates sales, which you would never achieve without these activities. The reason? Considering that a prospect conversion rate of 2 to 5% is generically seen as a huge success, there is still at least a 95% opportunity on the contacts you generated, which you are not taking care of. Even your current customers are prospects for your remaining product range (dream of recurrent or cross sales?). Not staying in touch with stakeholders (prospects, customers, people who expressed an interest) equals massively lost revenue opportunities: the contact person might not have the necessary budget today, but he might have tomorrow!
If correctly carried out, lead nurturing activities require much attention to the composition of your leads and to the content production: you should create targeted communications to periodically reach your contacts with adequate contents to stimulate an action, like reading your newest white paper (which needs to be produced of course) or taking note of your newest product or even benefitting from your latest "trade-in" promotion. Even a simple newsletter can be customised to better fit the needs and expectations of the different prospects' categories: let your leads feel they are one in a million and not yet another newsletter or tradeshow invitation receipient.

Considering how costly it is to repeatedly launch campaigns to generate new leads, imagine how much potential you're wasting by not working on not yet converted prospects. implementing a long term content-oriented follow-up activity on stakeholders should be embedded in any strategic company growth plan - the same as chasing new markets - basically because the sure way to miss success is to miss the opportunity (Victor Chasles).


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