This task requires a deep knowledge about activities with the highest ROI potential on your target market, which can't be taken for granted, particularly if you run your international business from outside the target country.
Even more resource consuming is an effective tracking of results and continuous interaction with your partners, to motivate them on the one hand and to safeguard your interests on the other, by ensuring that the selected joint activities contribute to a higher joint brand recognition and not just to either the margin or visibility of your partner.
Last but actually first: they should be recruited!
What if you do not have the time / resources to take care of what - in our humble opinion - are the basics of channel success?
What we mentioned above is just an extract from the channel marketing services we deliver to our customers. If you are considering oursourcing this branch of your marketing strategy, ask experts.